Held in a stunning 360-degree dome environment, the event was carefully curated to highlight both elegance and innovation. Guests were guided through a sequence of gourmet tapas courses, each accompanied by a synchronized visual journey projected onto the dome’s interior. This seamless integration of cuisine and immersive media transformed the dinner into a multi-sensory storytelling experience—where flavors, light, and motion worked in harmony.

What truly set the evening apart was the human touch. In a heartfelt twist, the most memorable moment came from Unibail-Rodamco’s own employees, who stepped away from their professional roles to deliver a warm and entertaining interlude. Their spontaneous performance added a sense of authenticity and camaraderie, reminding everyone that unforgettable experiences are not only built on technology and aesthetics, but also on connection and shared emotion.

With its blend of luxury, creativity, and human-centered storytelling, this immersive event stands as a benchmark for how brands can reimagine corporate hospitality in a digital age. NewMedia Creative Technology Studio is proud to have brought its fulldome expertise to this collaboration, helping to redefine what a high-end dinner experience can be.

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Project Credits

Client: Unibail-Rodamco
Creative Agency: FunkyBrain
Production: NewMedia Creative Technology Studio
Venue: Madrid, Spain — 2015
Technology: Custom fulldome environment, synchronized gourmet dining experience, 360° projection
Format: Multi-course immersive dinner with synchronized fulldome visuals

This event pioneered the immersive dining format in Spain's corporate hospitality sector, combining fulldome projection with a high-end gourmet experience for one of Europe's leading real estate companies. The format demonstrated that fulldome technology could transcend entertainment and become a vehicle for luxury brand experiences — a concept NewMedia has continued to develop for premium corporate clients across Europe.

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