NEWMEDIA | COLLECTIVE REALITY, ARTSY, SOUNDCLOUD & GUCCI, ART BASEL MIAMI
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COLLECTIVE REALITY, ARTSY, SOUNDCLOUD & GUCCI, ART BASEL MIAMI

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Artsy partnered with SoundCloud, with generous support form Gucci to presented Collective Reality, an immersive, sensory art experience which re-imagined virtual reality artwork. Featuring works by renowned new media artists Rachel Rossin, Jon Rafman and Jacolby Satterwhite, the activation brought VR beyond the headset by creating a 360 environment and featured a live generative performance with Rachel Rossin and the R&B singer ABRA. NewMedia Creative Technology Studio had the honor of producing this unforgettable event and wants to thanks special thanks to Elena Soboleva, Yayoi Shionoiri & Brook Nicholas because it was a pleasure to work with them.