NEWMEDIA | CR7 underpants
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PORTFOLIO

CR7 UNDERPANTS WORLDWIDE LAUNCH

Category: 3D projection Mapping

CRISTIANO RONALDO UNDERPANTS BRAND

Worldwide launch campaing

Date

August 03, 2014

About

NEWMEDIA Creative Technology Studio was commissioned by MC Saatchi London to help Cristiano Ronaldo promote his new worldwide brand campaign ‘CR7 Underpants’. The brief requested that the projection should be “guerrilla style” onto iconic buildings.

This action took place in: New York, Paris, London, Berlin, Milan, Lisbon and Madrid.