Beverly Hills Unwrap the Magic 2023
"Unwrap the Magic" Returns: The Groundbreaking 3D Mapping Holiday Show at Beverly Hills City HallFor the second consecutive year, the City of Beverly Hills has once again placed its trust in NEWMEDIA Creative Technology Studio to deliver its most important holiday event of the year—and we couldn't be more honored.
“Unwrap the Magic” Returns: Large-Scale 3D Projection Mapping at Beverly Hills City Hall
For the second consecutive year, the City of Beverly Hills selected NewMedia Creative Technology Studio to deliver its flagship holiday projection mapping experience—reinforcing the installation as one of the most prominent civic architectural mapping events in the United States.
Building on the groundbreaking success of its debut, the 2023 edition elevated both creative ambition and technical scale. The iconic Beverly Hills City Hall tower once again transformed into a monumental 3D canvas, utilizing advanced naked-eye 3D projection techniques to create a fully immersive architectural spectacle.
This year’s production featured:
• 73 million pixel 3D content resolution
• 320,000 lumens of projection output
• Immersive surround sound design
• Interactive touchscreen activation with 13 selectable animated scenes
• Nightly performances from 6:00 PM to 10:00 PM through January 1, 2024
The return engagement demonstrates the City’s continued trust in NewMediA’s ability to execute high-visibility, technically complex projection mapping installations in one of the world’s most prestigious urban environments.
By combining large-scale architectural mapping, interactive public engagement, and precision technical deployment, “Unwrap the Magic” further established Beverly Hills City Hall as a benchmark location for immersive civic media experiences.
The continuation of the project confirms NewMedia as a trusted partner for large-scale civic projection mapping initiatives across North America.
Client: City of Beverly Hills
General Production: NewMedia Creative Technology Studio LLC (www.newmedia.events)
Idea & Concept: Carolina Comas Garcia & Diego De Anna
Creative Direction: Bruce Ferguson & Carolina Comas García
Production Director: Diego De Anna
Creative Producer: Horacio Bolz
Technical Assistant: Sergio Alvarez
Programing: Michael Telenchenko
Mediaserver: Screenberry
Equipment rental: Nationwide
Scaffolding and cover: Scaffold Solutions Unlimited & Visions2Vinyl
Special Thanks: Mayor Julian Gold, Councilmember John Mirisch, Councilmember Lilli Bosse, Councilmember Lester Friedman, and Councilmember Sharona Nazarian, Teresa Revis, Laura Biery, Norman Khan Rob Carreiro, Hailey Buck, Norbert Urrea and our loved City of Beverly Hills!!
