Christie Roadster HD20K-J and NEWMEDIA undertake a guerrilla marketing action with mapping projections synchronised on buildings in some world cities.
In August 2014, a gigantic image of Cristiano Ronaldo flaunting abs and underwear covered the facades of iconic buildings in seven major cities across the globe (Madrid, London, New York, Berlin, Paris, Milan and Lisbon). The guerrilla marketing action was organised by MC Saatchi London to promote the second underwear collection by CR7, the Portuguese football star’s brand. And Christie Roadster HD20K-J projectors had a major role to play in the mappings.
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