NewMedia | Argentina in Fitur 2021 - NewMedia


Argentina in Fitur 2021

Category: Events, Immersive Enviroments


NewMedia Creative Technology Studio takes the Argentine stand to another level, allowing the South American country to obtain for the first time in its history the 2 most important prizes of the tourist event: Best Stand Design and Sustainable Stand.

Reduce waste, eliminate printed materials, reuse as much as possible were the three decisions that made the Argentina stand a new, innovative and exemplary concept that will surely generate a trend.

The company NewMedia Creative Technology Studio ( is the agency behind this ingenious and innovative idea that was based on minimizing the use of conventional materials such as wood, paper, cardboard, plastics or printed vinyl, thus avoiding produce tons of waste that these types of fairs usually generate.

How? With a revolutionary concept imported directly from the Paddock of Formula One and Moto GP that not only allows to reduce waste, but also reduced assembly times by 50%, allows to reuse 100% of the materials and reduced by 83% the CO2 emissions.

As if this were not enough, the digital transformation was total, the identification of its personnel was not based on conventional signage but on LED technology, a “virtual doorman” evaluated body temperature and the use of a mask to enter the private area and above all took a radical turn in the hiring of public service personnel including people with gender resignation.