CR7 UNDERPANTS WORLDWIDE LAUNCHCategory: 3D projection Mapping
CRISTIANO RONALDO UNDERPANTS BRANDWorldwide launch campaing
DateAugust 03, 2014
NEWMEDIA Creative Technology Studio was commissioned by MC Saatchi London to help Cristiano Ronaldo promote his new worldwide brand campaign ‘CR7 Underpants’. The brief requested that the projection should be “guerrilla style” onto iconic buildings.
This action took place in: New York, Paris, London, Berlin, Milan, Lisbon and Madrid.