BMW iX Launch
The BMW iX marks a significant milestone in the BMW Group’s journey toward achieving a 50% global share of all-electric vehicle sales by 2030. As part of this bold vision, the BMW iX was introduced in a spectacular hybrid event that showcased the brand’s commitment to sustainability, innovation, and cutting-edge technology.
BMW iX Launch at DOMO360: A Vision of the Future in Motion
The groundbreaking launch of the all-electric BMW iX took place inside our cutting-edge DOMO360 space, an environment specifically engineered to deliver next-level immersive experiences. Designed to reflect the spirit of innovation behind the iX, the event highlighted every revolutionary feature—from its trailblazing electric powertrain to its bold, futuristic design.
NewMedia was proud to collaborate with BMW Ibérica on this milestone moment. Their trust in our expertise and in DOMO360—recognized as one of the most technologically advanced immersive venues in Spain—allowed us to bring this bold vision to life with precision and flair.
This launch wasn’t just a car unveiling—it was a multisensory journey that redefined the way audiences engage with mobility. Blending immersive technology, sustainability, and dynamic storytelling, the experience set a new benchmark for the automotive industry and experiential marketing alike.
A heartfelt thank you to BMW Ibérica for selecting DOMO360 as the stage for such a transformative event. We’re excited about the road ahead and look forward to crafting more visionary experiences that continue driving the future of mobility.
