Freddie Mercury Hologram
Every year, Boehringer Ingelheim organizes an exclusive and unforgettable art experience for its top managers, blending creativity and innovation in a way that leaves a lasting impact and this year NewMedia was in charge of this.
Bringing Legends to Life: A Holographic Freddie Mercury at St. Charles Hall
This year, an already exceptional event was elevated to an entirely new level of wonder and sophistication. Hosted at the majestic St. Charles Hall Castle in Lucerne, Switzerland, the experience transported guests into a realm where technology and emotion collided in unforgettable fashion.
The bold highlight of the evening? The legendary Freddie Mercury—brought back to life as a hologram.
Thanks to the cutting-edge innovation of NewMedia Creative Technology Studio, guests were treated to a breathtaking, intimate holographic concert that defied expectations. In a world-first for many, Freddie Mercury took the stage once again, delivering a powerful performance that felt strikingly real, emotionally resonant, and deeply immersive.
The fusion of advanced holographic projection technology and live entertainment created a moment that transcended time. As the music filled the castle’s historic halls, the audience stood in awe, witnessing not just a tribute, but a technological resurrection of one of rock’s most iconic voices.
This remarkable experience not only celebrated Freddie Mercury’s enduring legacy, but also served as a testament to how immersive technology can redefine the boundaries of live performance—turning dreams into tangible, unforgettable moments.
