Impressionists The Exhibition
Our company is proud to be at the heart of the traveling digital art gallery 'Impressionists', an extraordinary exhibition designed and implemented by Front Pictures and NewMedia for Art Apart. The Front Pictures team meticulously prepared the video content that guides visitors through the rich history of the 19th-century Impressionist art movement, bringing the vibrant works of iconic artists like Renoir, Van Gogh, and many others to life in a modern, immersive format.
The Impressionists: A Timeless Art Experience Reimagined Through Immersive Technology
Making its debut at the iconic Pabellón de la Navegación in Seville, The Impressionists exhibition introduced audiences to a bold new way of experiencing classic European masterpieces—through the lens of 21st-century innovation. This touring multimedia exhibition combines art and technology to create a deeply engaging, immersive journey through the world of Impressionism.
The experience unfolds across 14 lightweight modular Showtex screens, each towering at 4.4 meters high and stretching to a combined length of 116 meters. These massive, high-performance surfaces become canvases for a breathtaking visual spectacle—transforming iconic works into a living gallery of light, movement, and color.
Using advanced digital projection, the artworks are brought to life in stunning detail. The result is a fully immersive environment that not only showcases the beauty of the original masterpieces but also enhances their emotional impact and historical depth for today’s audiences.
More than an exhibition, The Impressionists is a sensory journey, where visitors are invited to step into the brushstrokes and feel the atmosphere of a bygone era—reimagined with modern technology.
This project is a testament to NewMedia’s expertise in immersive environments and multimedia storytelling, reaffirming our commitment to transforming traditional art experiences into unforgettable, emotionally resonant installations.
Project Credits
Client: Art Apart
Content Production: Front Pictures
Technical Production: NewMedia Creative Technology Studio
Venues: Pabellón de la Navegación (Seville), Palacio de Ferias y Congresos (Málaga) — 2020
Technology: 14 modular Showtex screens (4.4m high, 116m combined length), advanced digital projection
Format: Traveling immersive art exhibition — Impressionist masters
The Impressionists became one of the most successful immersive art exhibitions in Spain in 2020, touring multiple cities and attracting tens of thousands of visitors. NewMedia's technical execution of the 116-meter projection environment established the company as a leading provider of large-scale traveling digital art installations in the Iberian market.
