Lollapalooza Fest
Lollapalooza, one of the world’s most iconic and globally recognized music festivals, commissioned NewMedia Creative Technology Studio to design and install an impressive 22-meter geodesic dome, transforming the festival experience into a fully immersive journey through art, technology, and music.
Inside this massive structure, thousands of festival-goers were immersed in a range of cutting-edge experiences. From spectacular 360-degree films with breathtaking visuals and surround sound to interactive zones where visitors could create digital art in real time, the dome blurred the line between audience and artist—turning passive viewers into active creators.
The dome also became a stage for live audiovisual concerts, where music and visuals intertwined to deliver an unforgettable sensory journey. The result was a vibrant, dynamic centerpiece that stood out amidst the energy of Lollapalooza, offering a one-of-a-kind escape into immersive storytelling and creative expression.
By combining real-time interaction with immersive environments, NewMedia once again demonstrated its role as a trailblazer in live entertainment and branded experiences, elevating the festival atmosphere and pushing the boundaries of what’s possible in event design.
