MirrorDOME by Destination Toronto
MirrorDOME by Destination Toronto is an immersive mirrored dome experience by NewMedia, combining LED tech, architecture, and bold design to wow audiences.
At IMEX Frankfurt, NewMedia had the honor of partnering with Destination Toronto to present MirrorDOME a bold, immersive, and visually striking experience that redefined how cities can connect with a global audience.
MirrorDOME is a fully mirrored structure, both inside and out, equipped with a high resolution LED screen that transforms the space into a kaleidoscopic environment. This unique combination of reflective architecture and dynamic content created a sensory experience like no other.
With over 1,300 visitors stepping inside the MirrorDome, the activation delivered unprecedented engagement, earning enthusiastic feedback not only from attendees, but also from brands and event organizers alike.
Through cutting-edge technology, seamless projection design, and a creative vision that echoed Toronto’s spirit of innovation, diversity, and bold storytelling, MirrorDOME became more than an attraction, it became a powerful expression of what the future of destination marketing looks like.
