Porsche Mission E Lunch
The NewMedia dome was the epicenter of innovation and immersive storytelling for the fulldome launch of the new Porsche Mission E app—a milestone event that perfectly embodied the legendary automaker’s commitment to performance, design, and cutting-edge technology.
Driving into the Future: Porsche Mission E Launch in Immersive AR
As part of Porsche’s 70th anniversary celebration, the brand unveiled its first-ever 100% electric vehicle—the Porsche Mission E—through an augmented reality experience unlike any other.
Hosted inside our state-of-the-art immersive dome, the event transported attendees into a fully 360-degree environment, where high-resolution visuals enveloped the space and intensified the emotional impact of the launch. Using their smartphones, guests activated the Porsche Mission E app, unlocking a fully interactive AR journey. They explored every curve of the car’s sleek design, stepped into its futuristic interior, and even took it for a virtual drive—all through the power of immersive technology.
This experience didn’t just introduce a revolutionary vehicle—it showcased the future of automotive storytelling. By blending AR, immersive environments, and experiential marketing, Porsche and NewMedia redefined how innovation is revealed and experienced.
Thanks to Porsche’s vision and NewMedia’s creative expertise, this activation set a bold new benchmark for digital automotive launches.
