Visit Argentina IMEX America

Argentina Shines at IMEX America with a Booth That Blended Innovation, Culture, and Interactivity

This year, Argentina’s booth at IMEX America captivated attendees with a bold fusion of eye-catching design and cutting-edge interactive technology. Nearly every surface of the stand was wrapped in high-resolution LED screens, transforming the space into a dynamic, ever-changing environment that shifted visuals in real time—turning a single booth into infinite design possibilities.

What truly set this experience apart was the interactivity. Guests weren’t just spectators—they became active participants. At the center of the booth stood a sleek iPad interface, allowing visitors to control the screen content themselves. With just a tap, attendees could trigger presentations, explore Argentina’s natural wonders, or dive into themed videos—creating a personalized, memorable journey for each guest. The buzz it generated throughout the event was undeniable.

To elevate the experience further, the booth included a customized slot machine game. Visitors lined up to spin and win exciting prizes, adding an element of fun and gamification that drew in the curious and kept energy levels high.

Honoring Argentina’s rich cultural legacy, the experience also featured an incredible digital tribute: a virtual performance by tango icons Carlos Gardel and Astor Piazzolla, brought to life through animation and displayed across the booth's LED walls. The performance created an emotional and unforgettable audiovisual moment that seamlessly blended tradition with technology.

Want to relive the magic? Watch the video of this spectacular activation and experience the innovation and heart that Argentina brought to IMEX America.

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