CUSTOM AI SYSTEMS + IMMERSIVE TECHNOLOGY + LIVE DEPLOYMENT
Custom AI engines, applications, interactive characters and responsive environments engineered for reliable live deployment across the United States.
Our work goes beyond adding AI to a screen. We build systems that can listen, understand, generate and respond in real time — powering conversational characters, audience-driven interactions and responsive environments across projection, LED, domes and physical installations. Fully insured for US production with $2M General Liability & Professional Liability coverage.
One partner from concept to show floor. NewMedia combines creative direction, AI engineering, custom software, real-time 3D, immersive AV systems and live production in one workflow for technology brands, pharmaceutical congresses, financial events, automotive launches, destinations and enterprise activations across the United States.
The next generation of event AI is not a fixed activation replayed for every visitor. It is an intelligent system that receives live input — voice, movement, choices, data or environmental signals — processes it through custom AI logic and generates a response in the moment. The character can answer. The content can change. The environment itself can react.
NewMedia is both the creative studio and the engineering partner. We define the interaction, build the AI engine and application, create the real-time 3D and audiovisual content, integrate the physical technology, test the complete system and deploy it on site. Clients do not need to coordinate separate AI developers, content studios and AV production teams.
Explore AI brand activations for trade shows and live events →
MetaHuman Choir shows how NewMedia can engineer an AI-led experience around many simultaneous participants. Created for IMEX Frankfurt 2026, the activation connected audience input, real-time digital performers and live show control into a shared experience — evidence that our work extends from AI software to the physical event environment.
Explore the full MetaHuman Choir AI event case study →
For Destination Toronto at ASAE 2026 in Indianapolis, NewMedia engineered TO Pressure Test as an AI event activation built around live participant decisions. The custom application converted inputs into personalized profiles and immediate feedback, demonstrating an end-to-end workflow from experience concept and AI logic through integration and show-floor deployment.
Explore the full TO Pressure Test AI event case study →
Choose the interaction model around your event goal — a digital character, a responsive environment, an audience-driven system or a fully custom AI stack. Each can be engineered, integrated and deployed as part of the live experience.
Commission a branded digital host, expert or performer built for the event. We can engineer its knowledge, voice, behavior, interface and live system so it can hold real-time interactions instead of playing a scripted loop.
Learn more →Turn projection, LED, immersive rooms or domes into responsive spaces. We connect AI-generated or AI-directed media to live inputs so the physical environment can evolve with the audience, presentation or data.
See how AI can power a responsive immersive dome →Learn more →We engineer interactive applications where speech, decisions, movement, sensors or live data become structured inputs to AI logic and produce controlled outputs in real time. The system is designed for event throughput, latency, operator control and brand-safe behavior.
Learn more →When an off-the-shelf tool cannot deliver the idea, NewMedia engineers the underlying system: custom AI engines, application logic, real-time pipelines, APIs, integrations, guardrails and operator interfaces built for the experience.
Learn more →AI experience engineering covers the technical system behind the audience experience: model selection and orchestration, application logic, knowledge and guardrails, real-time inputs, APIs, media pipelines, interactive interfaces, hardware integration, testing and on-site deployment. NewMedia connects these layers so the AI system performs reliably under live event conditions.
NewMedia can handle both. For a custom AI event activation, the same team can define the experience, engineer the AI engine and application, integrate real-time media and physical technology, test the complete system and support deployment on site. Clients can engage us for the complete solution rather than coordinating separate creative, software and AV suppliers.
Yes. We build systems where characters, visuals, audio and physical environments can react live to voice, movement, decisions, data or other inputs. The response can change both the content and the surrounding experience.
Yes. We can create characters with custom appearance, knowledge, personality, voice, behavior and visual worlds. They can act as hosts, experts, storytellers, historical figures or entirely original brand characters.
Yes. We develop and deploy AI experiences for trade shows, conferences, corporate events and brand activations across the USA. Production is coordinated through a single NewMedia workflow covering creative, AI engineering, interactive technology, content, integration and live deployment.
END-TO-END AI EXPERIENCE ENGINEERING
NewMedia combines creative direction, AI engineering, immersive technology and live production, giving brands one accountable partner from the first idea to the finished experience on the show floor.
Creative concept, audience journey, storytelling, interaction design and experience strategy.
Custom AI engines, application logic, model orchestration, real-time pipelines, integrations and guardrails.
Digital humans, 3D worlds, generative content, projection, LED, domes, sensors and physical technology integration.
Testing, technical production, installation, calibration, on-site operation and turnkey US delivery.
BEYOND A SCREEN
A conversation can change a character. A decision can change the story. A live input can transform a projection, LED environment or 360° dome around the audience. We connect intelligence to the physical world so the environment becomes part of the interaction.
BUILT FOR HIGH-VALUE LIVE EXPERIENCES
Innovation showcases, launches, conferences and trade-show experiences where AI becomes part of the story.
Controlled, brand-safe interactive systems built around approved knowledge and defined guardrails.
Personalized experiences, intelligent hosts and interactive storytelling for summits and corporate events.
AI-driven product storytelling, digital characters and responsive environments for launches and premium activations.
Interactive destination experiences turning visitor choices, personality and conversation into personalized engagement.
Conversational characters, intelligent guides and adaptive environments for museums and exhibitions.
CUSTOM, CONTROLLED, TURNKEY
Custom AI engines and applications
Brand knowledge, personalities and behaviors
Real-time model and media pipelines
Guardrails and controlled outputs
Hardware and immersive-system integration
US production and on-site deployment
Bring us the brief, the challenge — or simply the ambition. NewMedia can develop the concept, engineering and complete physical experience.
Discuss Your AI Experience →START A PROJECT
Tell us about the event, audience and ambition. You do not need to arrive with the technology defined — NewMedia can develop the concept, AI engineering and complete live experience.