What would you ask a digital character that can answer you in real time? At IMEX America 2026, NewMedia is inviting visitors to find out.

We’re launching AI HOST at booth #1501: an interactive experience where you choose a virtual personality, start a conversation and become part of what happens next. Join us at Mandalay Bay in Las Vegas, October 13–15, 2026, and meet four characters with four very different ways of engaging an audience.

Four personalities. Where will your conversation go?

Each AI HOST brings its own personality to the encounter. Come with a question, a little curiosity or a competitive streak, and choose who you want to meet.

NewMedia Guru: start a conversation about creativity, technology and the possibilities for your next experience.
The Compliment Machine: step into a playful exchange designed to put a smile on your face.
The Oracle: bring your burning question and discover a more mysterious side of the experience.
The Quiz Master: put your knowledge to the test and enjoy a little friendly competition.

Visitors will be able to try AI HOST live at our booth, speaking with the characters and experiencing their responses in real time. The fun is in the exchange: what you say helps shape the conversation.

A new way for your brand to start a conversation

A striking digital character can catch someone’s eye across an exhibition floor. Giving that character a voice, a personality and the ability to respond creates a reason to stay.

AI HOST explores how that interaction can become part of a brand experience. Customizable digital characters can welcome visitors, introduce a topic, answer questions within a defined brief or entertain through a playful exchange. Their appearance, personality and conversational approach can be developed around the brand and the audience.

For event planners, agencies, destinations and exhibitors, the live demo is an opportunity to imagine where this format could fit: a trade show booth, a conference welcome area, a museum installation or an experiential brand activation. At IMEX, we’ll be there to discuss the creative possibilities and what it takes to deliver them.

From the first idea to the live experience

NewMedia is a Creative Technology Studio based in the USA and Europe, bringing together storytelling, design and technology. With our own in-house AI development team, we connect creative direction with the development and production needed to bring an experience to life.

Our work spans AI brand activations, immersive domes, interactive installations and audiovisual experiences for events, exhibitions, museums and brands. We provide an integrated service from the initial concept through content creation, technical development and execution.

AI HOST is one expression of that approach. Whether a project begins with a character, an immersive environment or a story you want people to step inside, we build the creative and technical elements together around what the audience should experience.

Meet us at IMEX America

Come and try AI HOST, meet the NewMedia team and tell us what you’re planning. We’d love to explore how real-time interaction and immersive storytelling could bring your next project to life.