CUSTOM AI EXPERIENCE DEVELOPMENT + LIVE PRODUCTION
Custom AI engines. Interactive characters. Responsive environments. Complete live deployment across the USA.
Una activación de marca con IA utiliza inteligencia artificial generativa para crear contenido, visuales o interacciones en tiempo real. No se trata de material renderizado de antemano, sino generado en vivo en respuesta al comportamiento del público, a la voz de un ponente, a datos en directo o a las condiciones del entorno. A diferencia de la producción audiovisual convencional, cada visitante vive una experiencia distinta, porque el sistema genera el contenido en el momento en lugar de reproducir una secuencia fija. En NewMedia trabajamos con contenidos visuales generados con IA que reaccionan en directo a la voz del ponente y a la energía de la sala, humanos digitales interactivos capaces de mantener conversaciones reales con los asistentes, instalaciones generativas en las que el público co-crea el resultado, y producción de espectáculo asistida por IA que aumenta la complejidad visual sin depender de activaciones manuales.
Cobertura de responsabilidad civil y profesional de 2 M$ con aseguradora con calificación AA+. Registrados en SupplierOne.
Producimos activaciones con IA para congresos farmacéuticos, cumbres financieras, lanzamientos de automoción, activaciones de hostelería de lujo y presentaciones corporativas de innovación. Controlamos nuestra propia infraestructura de producción — sistemas de proyección, estructuras de domo, pipelines de contenido en tiempo real y dirección técnica in situ — lo que nos permite integrar experiencias de IA sin depender de equipos de producción fragmentados. Con operaciones en Estados Unidos y Europa, NewMedia produce experiencias en directo impulsadas por IA para marcas y eventos de todo el mundo.
The next generation of event AI is not a fixed activation replayed for every visitor. It is an intelligent system that receives live input — voice, movement, choices, data or environmental signals — processes it through custom AI logic and generates a response in the moment. The character can answer. The content can change. The environment itself can react.
NewMedia is both the creative studio and the engineering partner. We define the interaction, build the AI engine and application, create the real-time 3D and audiovisual content, integrate the physical technology, test the complete system and deploy it on site. Clients do not need to coordinate separate AI developers, content studios and AV production teams.
Discover AI solutions for events →
MetaHuman Choir shows how NewMedia can engineer an AI-led experience around many simultaneous participants. Created for IMEX Frankfurt 2026, the activation connected audience input, real-time digital performers and live show control into a shared experience — evidence that our work extends from AI software to the physical event environment.
Explore the full MetaHuman Choir AI event case study →
For Destination Toronto at ASAE 2026 in Indianapolis, NewMedia engineered TO Pressure Test as an AI event activation built around live participant decisions. The custom application converted inputs into personalized profiles and immediate feedback, demonstrating an end-to-end workflow from experience concept and AI logic through integration and show-floor deployment.
Explore the full TO Pressure Test AI event case study →
Choose the interaction model around your event goal — a digital character, a responsive environment, an audience-driven system or a fully custom AI stack. Each can be engineered, integrated and deployed as part of the live experience.
Commission a branded digital host, expert or performer built for the event. We can engineer its knowledge, voice, behavior, interface and live system so it can hold real-time interactions instead of playing a scripted loop.
Learn more →Turn projection, LED, immersive rooms or domes into responsive spaces. We connect AI-generated or AI-directed media to live inputs so the physical environment can evolve with the audience, presentation or data.
Learn more →Build an AI event activation around participation: decisions, speech, movement, challenges or live data can drive personalized outcomes. The interaction logic is designed around the brand objective and the realities of event throughput.
Learn more →When an off-the-shelf tool cannot deliver the idea, NewMedia engineers the underlying system: custom AI engines, application logic, real-time pipelines, APIs, integrations, guardrails and operator interfaces built for the experience.
Learn more →At a live event, AI can interpret visitor choices, speech, movement or data and use those inputs to change what happens next. NewMedia builds these systems for real operating conditions — combining the AI engine, application, interface, media output and technical deployment so the interaction works as one event experience.
NewMedia can handle both. For a custom AI event activation, the same team can define the experience, engineer the AI engine and application, integrate real-time media and physical technology, test the complete system and support deployment on site. Clients can engage us for the complete solution rather than coordinating separate creative, software and AV suppliers.
Yes. We build systems where characters, visuals, audio and physical environments can react live to voice, movement, decisions, data or other inputs. The response can change both the content and the surrounding experience.
Yes. We can create characters with custom appearance, knowledge, personality, voice, behavior and visual worlds. They can act as hosts, experts, storytellers, historical figures or entirely original brand characters.
Yes. We develop and deploy AI experiences for trade shows, conferences, corporate events and brand activations across the USA. Production is coordinated through a single NewMedia workflow covering creative, AI engineering, interactive technology, content, integration and live deployment.
END-TO-END AI EXPERIENCE ENGINEERING
NewMedia combines creative direction, AI engineering, immersive technology and live production, giving brands one accountable partner from the first idea to the finished experience on the show floor.
Creative concept, audience journey, storytelling, interaction design and experience strategy.
Custom AI engines, application logic, model orchestration, real-time pipelines, integrations and guardrails.
Digital humans, 3D worlds, generative content, projection, LED, domes, sensors and physical technology integration.
Testing, technical production, installation, calibration, on-site operation and turnkey US delivery.
BEYOND A SCREEN
A conversation can change a character. A decision can change the story. A live input can transform a projection, LED environment or 360° dome around the audience. We connect intelligence to the physical world so the environment becomes part of the interaction.
BUILT FOR HIGH-VALUE LIVE EXPERIENCES
Innovation showcases, launches, conferences and trade-show experiences where AI becomes part of the story.
Controlled, brand-safe interactive systems built around approved knowledge and defined guardrails.
Personalized experiences, intelligent hosts and interactive storytelling for summits and corporate events.
AI-driven product storytelling, digital characters and responsive environments for launches and premium activations.
Interactive destination experiences turning visitor choices, personality and conversation into personalized engagement.
Conversational characters, intelligent guides and adaptive environments for museums and exhibitions.
CUSTOM, CONTROLLED, TURNKEY
Custom AI engines and applications
Brand knowledge, personalities and behaviors
Real-time model and media pipelines
Guardrails and controlled outputs
Hardware and immersive-system integration
US production and on-site deployment
Bring us the brief, the challenge — or simply the ambition. NewMedia can develop the concept, engineering and complete physical experience.
Discuss Your AI Experience →START A PROJECT
Tell us about the event, audience and ambition. You do not need to arrive with the technology defined — NewMedia can develop the concept, AI engineering and complete live experience.
