Cemex GO App
CEMEX, the world’s second-largest building materials company, entrusted NewMedia Creative Technology Studio with the launch of CEMEX Go, its groundbreaking digital platform designed to revolutionize the construction industry.
CEMEX Go Launch: A Bold Step Into Digital Transformation
The launch event marked a major milestone for CEMEX, signaling the beginning of a new era in digital transformation for the construction sector. Held in a dynamic, technology-driven environment, the event gathered influential voices from the digital and tech industries—thought leaders, innovators, and experts—who delivered a series of impactful keynotes and conferences.
The centerpiece of the event was the live demonstration of the CEMEX Go app, offering attendees a firsthand experience of its powerful capabilities. From placing orders and managing deliveries to real-time tracking and data analytics, the platform illustrated how digital solutions can optimize operations, increase transparency, and boost efficiency across the entire construction supply chain.
This activation is yet another example of NewMedia Creative Technology Studio’s commitment to creating immersive, forward-thinking experiences. By fusing interactivity, storytelling, and digital innovation, we continue to help brands like CEMEX connect with their audiences in meaningful and transformative ways.
Project Credits
Client: CEMEX
Production: NewMedia Creative Technology Studio
Venue: Madrid, Spain — 2018
Technology: Fulldome projection environment, live app demonstration integration
Format: Product launch event for CEMEX Go digital platform
Attendees: Senior executives, digital industry thought leaders, tech press
CEMEX Go went on to become one of the construction industry's most transformative digital platforms globally. NewMedia's fulldome launch environment provided the immersive backdrop that helped CEMEX communicate the scale and ambition of their digital transformation to a high-value audience of industry leaders and media.
