Visit Bue at IMEX Frankfurt
NewMedia brought innovation to IMEX Frankfurt with a unique cool lounge concept. Our inflatable pop-up bar became the main meeting point for attendees, featuring four signature cocktails created by world-renowned mixologist Tato Giovannoni and music by top Argentinian DJ MINA. The experience was completed with a Claw Machine offering city-inspired gifts, which became a huge success among visitors.
At NewMedia, we are always pushing the boundaries of creativity and immersive experiences. For our latest showcase at IMEX Frankfurt, we were commissioned to design and produce a cool lounge concept that would stand out among the world’s leading event professionals. The result was an inflatable pop-up bar that quickly became the central meeting hub of the trade show, attracting hundreds of visitors and creating a dynamic networking atmosphere.
The lounge was brought to life with a cocktail experience curated by Tato Giovannoni, one of the most prestigious and influential figures in the world of mixology. Guests enjoyed four exclusive signature cocktails designed especially for IMEX Frankfurt, each reflecting innovation, elegance, and creativity.
To complement the lounge, we also introduced a Claw Machine filled with gifts inspired by the host city. This interactive activation was a complete success, engaging participants and generating excitement while offering them a playful and memorable souvenir connected to the event.
Music and atmosphere played an equally important role. The energy of the lounge was elevated by DJ MINA, one of Argentina’s top DJs, who delivered a cutting-edge soundtrack that perfectly matched the stylish design and vibrant social environment.
This project perfectly illustrates NewMedia’s expertise in event design, immersive experiences, and creative brand activations. From concept to execution, our team delivered a space that combined design innovation, high-end hospitality, interactivity, and unforgettable entertainment.
NewMedia continues to redefine how brands connect with audiences at international events, creating unique lounges, pop-up bars, interactive activations such as Claw Machines, and experiential spaces that become the highlight of exhibitions such as IMEX Frankfurt
