Architectural mapping
Building facades and landmarks become large-scale visual environments for public events, destination campaigns and seasonal productions. Content is designed for the architecture and planned viewing areas.
NewMedia · Creative technology for live events
3D projection mapping for brand activations
Turn architecture, stages and physical objects into a canvas for your brand. NewMedia brings creative content, projection systems and live production together for launches and events across the USA and worldwide.
Discuss your mapping project →Explore our work
Melody Maker Hotel · Cancun, Mexico
Designed around the place. Built around the story.
Projection mapping aligns visual content with the geometry of a real surface. Instead of placing a rectangular screen in a venue, we use the venue itself to tell the story. The right approach starts with the audience, the surface, the viewing positions and the light conditions.
Product reveals & brand launches
Coordinate mapped visuals with lighting, sound and show cues to introduce a product or bring a campaign story into a physical space.
Immersive interiors
Surround an audience with coordinated visuals across walls and scenic surfaces. For a dedicated 360° environment, explore our geodesic dome experiences.
Interactive experiences
Connect the show to audience input and real-time content when the concept calls for participation. Explore custom AI experiences for live events for a complementary approach.
Projection mapping in practice
Beverly Hills · Unwrap the Magic
An architectural projection show that transformed City Hall into a holiday experience, with interactive scene selection and a coordinated visual production.
View the Beverly Hills project →Melody Maker Hotel · Cancun
Explore NewMedia's work with large-scale facade projection in a hospitality setting.
View the Melody Maker project →From first brief to the live show
01 / Creative & site planning
We review the message, location, surface dimensions, audience positions and ambient light before defining a creative and technical approach. Access, permissions and installation windows are part of that conversation.
02 / Content & system design
Visual content is developed for the mapping surface. Projection coverage, playback, synchronization and audio requirements are scoped together so the creative idea can be delivered in the venue.
03 / Installation & rehearsal
On-site alignment, calibration and rehearsals bring the imagery onto the real surface and coordinate the production with the event team.
04 / Live operation
Show playback and technical operation follow the agreed schedule, with the production scope and responsibilities defined before delivery.
What to share for a proposal
Send the event city and date, venue photographs or drawings, approximate surface dimensions, audience size, show duration and budget range. Tell us whether you need original content, technical delivery or both.
Pricing depends on the surface, required brightness, content complexity, access and production schedule. Outdoor mapping generally needs suitable darkness; daylight or uncontrolled ambient light may require a different display solution.
Planning an exhibition instead? See our interactive exhibition stand design. For a South Florida event, explore immersive event production in Miami.
Let's map out your next event.
Share your venue and creative brief. We will help define a production approach that fits the space and the experience.
Start a conversation →america@newmedia.events