Stand concept & spatial design
Define the brand presence, visitor circulation, meeting areas and presentation points around your allocated footprint and the organizer's requirements.
NewMedia · Exhibitions & brand experiences
Interactive exhibition stand design for trade shows
Give visitors a reason to stop, participate and start a conversation. NewMedia combines stand design, digital content and interactive technology for trade shows in the USA and worldwide.
Plan your exhibition stand →Explore our work
Visit Argentina · FITUR, Madrid
A stand with a clear visitor journey
A successful stand needs more than a large screen. It needs a clear invitation, an experience people can understand quickly and space for the conversations that follow. We develop the physical layout and the digital experience together, around your brand and exhibition objectives.
LED & digital displays
Integrate LED walls and coordinated screens with content built for their dimensions, sightlines and role in the visitor experience.
Interactive & AI activations
Invite visitors to participate through custom applications, responsive visuals or AI experiences for events. The interaction should support the brand story and the staff's conversations.
Immersive environments
Explore scenic content, projection mapping and enclosed experiences when the space and lighting allow. The right format depends on the venue, throughput and audience.
Work from the exhibition floor
Destination Toronto · IMEX America
A Las Vegas stand combining truss architecture, a large LED display, coordinated screens and a hospitality area within a unified brand environment.
View the Las Vegas stand →Visit Argentina · FITUR
Explore NewMedia's exhibition work for Visit Argentina at FITUR in Madrid.
View the FITUR project →One connected production process
Brief & concept
We align on the event, target audience, brand message and intended visitor actions. The stand footprint and technical manual establish the practical boundaries.
Design & integration
Spatial design, content and technology are developed as a single experience. Power, connectivity, lighting, sound and storage are considered alongside the visitor-facing elements.
Installation & operation
Installation, content testing and handover are coordinated around the exhibition schedule. On-site technical support and operating responsibilities are agreed in the proposal.
Evaluation
Define success before the event: qualified conversations, completed interactions, demonstrations or meeting requests. Any data capture should have a clear purpose and appropriate visitor consent.
Bring us your next trade show brief
To scope a stand, share the exhibition name, city, dates, floor plan, stand dimensions, organizer's technical manual, brand assets and budget range. Let us know whether you need the full stand, an interactive experience within an existing booth or digital content and technical integration.
Budget and lead time depend on the design, fabrication, technology, content and local installation requirements. A reusable concept can be considered for a series of events, with adaptation to each venue's rules and available space.
For a freestanding immersive venue outside a conventional booth, explore our geodesic domes for events. For more participation-led concepts, see AI brand activations.
Make your next stand an experience.
Tell us where you are exhibiting and what you want visitors to do. We will help shape the concept and production scope.
Discuss your trade show →america@newmedia.events